Bruce's 11 keys to culture

1. Excellence
Good enough isn’t! I always deliver products and service of exceptional quality that add value to all involved for the long
term.


2. Innovation
I am innovative. I always think and look beyond the boundaries for a new solution. I look for ways to do more with less and
stay on the path of constant and never ending improvement and innovation.


3. Agreements
I make honest and fair agreements. I only make agreements I 100% intend to keep. I realise my integrity is my agreement.


4. Change
For things to change, first I must change. I embrace change, knowing that change will only happen when I change myself.


5. Teamwork
I am a team player and a team leader. I do whatever it takes to stay together and achieve team goals. I focus on
co-operation and always come to a resolution, not a compromise. I am flexible in my work and able to change if what I’m
doing is not working. I ask for help when I need it and I am compassionate to others who ask me.


6. Knowledge
I am constantly looking for ways for increase my knowledge and education and share it with those around me. I know
knowledge and success are closely inter-related.


7. Candidness
I am candid, positive, open honest and frank in my actions so my clients and team mates can feel comfortable in dealing
with me at all times.


8. Mastery
I am devoted to putting in time, actions, understanding and practise towards the pursuit of life mastery in every endeavour
I do.


9. Persistence
I am disciplined and persistent in my work so my results, growth and success are consistent. Persistence and determination
alone are omnipotent. I am “The Extra Mile”.


10. WIN/WIN
I give myself and others permission to win. Abundance is all around me and plenty for all.


11. Gratefulness
I am a truly grateful person. I give compliments and show appreciation frequently.


12. Communication
I speak positively of my fellow team members, my clients and my company in both public and private. I speak with good
purpose using empowering and positive conversation. I communicate with my team regularly by meeting regularly. I
acknowledge what is being said as true for the speaker at the moment and I take responsibility for responses to my
communication. I only ever discuss concerns in private with the person involved and I always apologise for any upsets first
and then look for a solution.

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