How To Work Less for More ProfitWhen I talk with professional business owners about building their business, I often get an interesting response... "No more. Please! No more! I couldn't handle any more work; I'm flat out as it is." This seems
The problem lies in a common misperception that 'building business' means just getting more leads. The reality is that business building is more about 'quality' than quantity. You can achieve a better quality of client in four steps:
Define Your Clients: We all have clients that drive us mad. They might always pay late or complain and haggle over invoices or prices, wait until the last minute to lodge important paperwork, put unnecessary demands on you, have questionable hygiene habits... the list goes on. The first step is to define your clients into 4 classes
Tell them where they rate: Send all your '
Fill the void: The time you recover when your 'C' and 'D' grade clients take their business to your competitors and driving them mad, can be used for marketing; attracting clients that want to work for you and that you want to work with.
Maintain the system: It's important to inoculate yourself against more 'C's & 'D's... Make sure that your new clients are educated on the fact that the unique and outstanding level of service that you provide for them is possible because your clients commit to participating in the relationship and define what you expect of them. This is an important strategy to get YOU more in control your business, improve your profitability and most importantly, reduce the stress levels of you and your team.