Sales

“Sell the benefits, not the product or service”

- Bruce Campbell

Sales are the cornerstone of any business, though most business owners do not know their sales conversion rate, and typically estimate it to be somewhere between 60 and 70%, which is usually far higher than it is.

A key challenge business owners face with the sales people they employ is inconsistency in sales results. Many business owners struggle to pin down the reasons for these inconsistent results and usually end up having a high turnover of sale team out of pure frustration.

The ability for sales people to get consistently good results is quite within the control of the business owner despite what they might think. The business just need an effective sales system. Your sales process is essentially a series of steps that outline the interactions which occur between the sales person and your prospective or existing customers. It's "what you do" and "how you do it" and includes all the supporting tools and resources needed for each step in the sales process.

Having a detailed sales process established in a business can assist with increasing conversion rates, it simplifies the training process for new team members and can help to develop stronger relationships with customers to improve retention and repeat business.

Global Business Coach, Bruce Campbell, works with startup businesses, business owners, entrepreneurs to explain the process through which they can grow their business by converting prospects into customers. Bruce breaks down the sales process bit by bit, shows how to maximise sales conversion rates and then puts strategies together for each individual business that have proven records for success. 

If you would like more advice or ideas on how to improve sales process or customer conversion rates, get in touch with us today.

Videos on Sales

Ask For The Sale

Cup of Coffee

Loyalty Ladder

Mystery Shop

Sales - Change Belief

Why Customers Leave

Articles on Sales

Conversion Rate...The 8th Wonder of Business...
I am often reminded of getting back to basics to build revenues and profits in business. But none more so than when I am confronted with a business o…
Customer Service VS Customer Care
Market research has shown that most of us would switch rather than fight: 96% of unhappy customers say nothing to their now former supplier; they sim…
Here's What All Customers Want
Let's take a look at what all customers want and how you can make sure you're the one giving it to them... It doesn't matter what the product or serv…
How to Keep Your Customers Coming Back
I talked last month about the importance of ensuring you boost your conversion rate for the leads that you generate, because each of these leads costs…
How to Turn Prospects into Raving Fans
Much has been written in recent years about the WOW factor, that unique aspect of certain businesses with service that overwhelmingly surprises custom…
How to WOW Your Customers
There is a saying, “the only thing that stays the same is change.”  In today’s world we are subject to change more than ever, b…
Make Your Customers Sell For You
Raving fans are customers who are so over the moon with the business and the service you provide that they will not only tell all their…
Quality Service Makes Good Cents
Ask any business owner about customer service and satisfaction and most will admit that it’s critical to their overall success and profitabili…
Sell By Asking
When it comes to sales, your customers quite literally have all the answers. When it comes to increasing sales, many businesses look to their marketin…
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Upcoming Events

Ballarat Business Workshop 26, May, 2021
Do you know what to do, and where to look, to increase your profits by 61% in the next 90 Days? Come along to this FREE event presented by 8 x Global…
Bendigo Business Workshop 25, May, 2021
Do you know what to do, and where to look, to increase your profits by 61% in the next 90 Days? Come along to this FREE event presented by 8 x Global…
Shepparton Business Workshop 24, May, 2021
Do you know what to do, and where to look, to increase your profits by 61% in the next 90 Days? Come along to this FREE event presented by 8 x Global…
Adelaide Business Workshop 19, May, 2021
Do you know what to do, and where to look, to increase your profits by 61% in the next 90 Days? Come along to this FREE event presented by 8 x Global…
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