Sales

Sell the benefits, not the product or service”

- Bruce Campbell

Sales are the cornerstone of any business, though most business owners do not know their sales conversion rate, and typically estimate it to be somewhere between 60 and 70%, which is usually far higher than it is.

A key challenge business owners face with the sales people they employ is inconsistency in sales results. Many business owners struggle to pin down the reasons for these inconsistent results and usually end up having a high turnover of sale team out of pure frustration.

The ability for sales people to get consistently good results is quite within the control of the business owner despite what they might think. The business just need an effective sales system. Your sales process is essentially a series of steps that outline the interactions which occur between the sales person and your prospective or existing customers. It's "what you do" and "how you do it" and includes all the supporting tools and resources needed for each step in the sales process.

Having a detailed sales process established in a business can assist with increasing conversion rates, it simplifies the training process for new team members and can help to develop stronger relationships with customers to improve retention and repeat business.

Global Business Coach, Bruce Campbell, works with startup businesses, business owners, entrepreneurs to explain the process through which they can grow their business by converting prospects into customers. Bruce breaks down the sales process bit by bit, shows how to maximise sales conversion rates and then puts strategies together for each individual business that have proven records for success. 

If you would like more advice or ideas on how to improve sales process or customer conversion rates, get in touch with us today. 

Browse More Resources:

Articles on Sales


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Much has been written in recent years about the WOW factor, that unique aspect of certain businesses with service that overwhelmingly surprises customers by continually exceeding their expectations.

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There is a saying, “the only thing that stays the same is change.”  In today’s world we are subject to change more than ever, because we now have much more...


Make Your Customers Sell For You

Raving fans are customers who are so over the moon with the business and the service you provide that they will not only tell all their friends and colleagues...


Quality Service Makes Good Cents

Ask any business owner about customer service and satisfaction and most will admit that it’s critical to their overall success and profitability. Ask them what they DO to...


Sell By Asking

When it comes to sales, your customers quite literally have all the answers. When it comes to increasing sales, many businesses look to their marketing to bring in more leads. What is often overlooked is that they may very well...

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