“The higher your prospect's investment, higher the rapport in the sales process”
- Bruce Campbell
One key to consistent business growth and an inexpensive way to get more revenue, is to increase the value of the customers already existing in a business. It is important for business owners and their teams to view customers as in terms of a lifetime value - the dollar amount they will generate over the long-term, instead of just a once-off transaction.
The mindset begins with looking at the business as a total marketing entity, rather than just a production, service or retail entity. This allows the ability to visualize all marketing expenses as investments that generate return. This will also help to accept the reality that attracting a new customer is the biggest but most profitable expense if the business owners knows exactly how much to spend of marketing in order to generate revenue.
Only when a customer’s lifetime value is realised, the importance of developing great relationships with existing customers becomes truly evident.
But how do you get a customer to be loyal to the business?
Make it easy and enjoyable for people to buy. Introduce a plan that goes beyond good customer service and exceed the customer’s expectations every time.
Through coaching Bruce works with startup businesses, business owners, entrepreneurs and everything in between on how they can grow their business by encouraging existing customers to return, thus reducing customer turnover and turning current customers into a company’s most prized asset, Raving Fans.
If you would like more advice or ideas on how to improve repeat business or customer loyalty in your business, get in touch with us today.
Browse More Resources:
Download this Great GuideTest PDF
Videos on Repeat Business
Articles on Repeat Business
I am often reminded of getting back to basics to build revenues and profits in business.
But none more so than when I am confronted with a business owner who shows...
I talked last month about the importance of ensuring you boost your conversion rate for the leads that you generate, because each of these leads costs you money and you need to ensure you get a good return on that...
Much has been written in recent years about the WOW factor, that unique aspect of certain businesses with service that overwhelmingly surprises customers by continually exceeding their expectations.
Raving fans are customers who are so over the moon with the business and the service you provide that they will not only tell all their friends and colleagues...
Ask any business owner about customer service and satisfaction and most will admit that it’s critical to their overall success and profitability. Ask them what they DO to...
Book a Free Business Evaluation
Entrepreneurs Forum 2018
23 June 2018Due to the incredible success of the past 3 years of the Entrepreneurs Forum, we're bringing it back in 2018 with an even bigger and better event. We have got so much jam-p..
30 November 2018Massive Action Day Event. A full planning day event... more info soon. ..
(20) Advertising for ProfitHave you ever heard the expression: “80 percent of advertising doesn’t work!”...? It’s interesting how we all know it&rsqu..
(18) Aim for the Ideal when Building SalesI need more sales - find more prospects. This is a consistent statement heard from most small business owners as they work to get their businesses..
- "5 Time Winner Global Coach of the Year "
- "4 Time Stevie Award Winner"
- "5 Time Winner Asia/Pacific Coach of the Year"
- "Australian Franchisee of the Year (FCA) "
- "Millionaire Level Coach"
- "Guerilla Marketing Accredited Practitioner"